Michael Wunsch has spent 25+ years in digital marketing figuring out what's actually working before everyone else catches up. He's the former President of Louisville's largest digital agency, and today he runs the digital practice in Louisville for a top 10 media company. He's spent his career at the front edge of every major shift in digital media — from the early days of search and social to the rise of programmatic and CTV/OTT — and he's convinced generative AI is the biggest one yet. Catch My AI is where he writes about the marketing tactics that work, the human cost nobody's pricing in, and the ethical questions the industry keeps dodging. Based in Louisville, KY.